Resulting in much smaller files - without sacrificing any quality. Ultra-efficient, the H.264 codec compresses video tightly Chosen as the industry-standard codec for 3GPP (mobile multimedia), MPEG-4 HD-DVD and Blu-ray, H.264 represents the next generation of video for everything from mobile multimedia to high-definition playback. It's called H.264, and it's an important new industry standard that's quickly garnered widespread support. That's because QuickTime 7 Player takes advantage of the latest video compression technology. This update is recommended for all QuickTime 7 users. QuickTime 7 delivers numerous bug fixes and addresses critical security issues. When combined with QuickTime Player and QuickTime Pro, these applications work together to provide the industry's first end-to-end, standards-based digital media delivery system. QuickTime is a family of digital media software for creation, delivery and playback software lets you deliver live or pre-recorded video and audio to an audience of any size.

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